Resources for branding and logo making
Hello friends. I was just compiling a list of great sites that talk about current branding strategies and recently updated logos. I found the search quite inspiring, and so I thought I’d share. They aren’t all free, and some of them are books about logos, but all are definitely worth the time and the look.
On the left of this page, you’ll see a link to a Debbie Millman talk “Why We Buy, Why We Brand.”
Here, Jason Smith, a professor of mine, discusses recent logos and their success or demise in the ad world.
I don’t know if you’re familiar with Brand New, but it is a fantastic site about all things branding. They also have a great recommended books list.
AIGA has some related publications.
I hope you find something useful here. Searching for an answer for you has certainly inspired me!
