It’s halfway through my third week at my new job, and today on the way home, I heard a quick segment on NPR about what makes us want to go to work. I have to say, these first few weeks have been incredible. I now get to work at one of those cool offices they mentioned - with games, a workout room, whiteboard walls, and even free beers in the fridge.
But, the perks aren’t the best part. Being at a company where the leadership sees the culture and employees as the essential part of the business is a new and wonderful experience. The folks on the leadership team are true visionaries and are constantly coming up with new ways to stay at the bleeding edge of design and technology (more on this later). During my first week, I had the opportunity to go to lunch with a coworker from a different department each day: Monday was the COO, Tuesday - Project Manager, Wednesday - Creative Director, Thursday - Art Director / Marketing Director, and Friday - Head Developer. Over an hour or so, I got to hear about their role at the company, learn about them as a person and ask questions. At the end of the day, I had a follow-up assignment related to the person I’d met with at lunch. Each exercise was insightful for me - both to look back at past experiences and what I learned - and also to get feedback about why they hired me, future goals, etc. The first week was kinda like being back in school again - which was awesome (ok so maybe i’m a big nerd).
After a year and a half of being a solo creative, I now am surrounded by a really talented group of creatives that can provide me with feedback on my work, anytime. It’s like a breath of fresh air - no it’s way better than that.
Not only are the culture and people awesome, but the work is too. I’ve had the chance to work on some really exciting stuff and gotten a lot of encouragement so far. Unfortunately everything I’ve done so far is kind of a secret, but hopefully I can share some things soon!
So yeah, all of that is what makes me want to go to work every day.
While doing a bit of research about a new email platform for the agency, I started reading an article on Mail Chimp’s blog about Gmail’s tabs effecting open rates. I’ve been using Gmail’s tabs for quite some time now, and the “promotions” tab was a game changer for me (don’t know what I’m talking about - do give em a try). I love being able to separate my “real” emails from all of the marking stuff I’ve signed up for. And, I love being able to quickly scan through those marketing emails when I’m in the mood for a deal. I wonder if this change might result in fewer open rates over-all, but more buys, since people are only looking when they’re in the mood/ ready to make a purchase.
Read the whole thing here, if you please.